Tour of Britain – Worcester to Cardiff

Sunday 10 September 2017


On Sunday 10 September, Worcester will host the start of the final stage of the OVO Energy Tour of Britain, the first time in five years the race has finished outside of London.

From 9.15am you can meet the teams and their riders at the Tour start point by The Hive and explore the ‘event village’ featuring exhibitors and cycling-related activities.

The riders will set off at 11am on a tour of our city, rolling in between the brand new Cathedral Square development and our beautiful Cathedral, past the recently refurbished Commandery and out via London Road. Riders will pass through Spetchley at this relaxed pace before hitting race speed shortly before reaching Pershore.

From Pershore they will visit Upton-Upon-Severn, Welland and British Camp, then head off through Herefordshire towards the finishing line at Cardiff.

Worcester Cathedral

Worcester will be hosting activities throughout the day and we  would like to encourage you into our beautiful City.  You can also try to get ahead of the riders and support the many events and celebrations that have been organised in Pershore and Malvern find out more in our programme.

View Worcestershire Tour of Britain Programme

or download the official programme as PDF


9:15Team buses start arriving. You are welcome to wander around the team buses picking up autographs as the riders warm up.
10:45The lead car leaves Croft Road
11:00The flag is dropped by the Mayor of Worcester and the race begins at Croft Road.
11:20Start Proper B4048
11.40Holly Green
11:41Upton-Upon Severn
11.52British Camp (category 2) - King of Mountains
15.35Finish - King Edward VII Avenue, Cardiff


Pershore Abbey

Situated on the banks of the River Avon is the idyllic town of Pershore, a great escape from the hustle and bustle of city visits. Famous for its beautiful 13th Century Norman Abbey that sits in the award winning Abbey Parklands, the town combines history with tranquillity but provides the modern amenities necessary for a wonderfully enjoyable visit.

Find out more about visiting Pershore

Malvern & Upton-Upon-Severn

Malvern Hills

The Malvern’s provide one of the most picturesque backdrops in the country for spectators and the world’s top professional riders to enjoy and also boasts cycling links stretching back more than 100 years. Malvern’s most famous son, the composer Edward Elgar, was a keen cyclist who would travel around the district on his bike.

Novelty races, street entertainment and live music will be among the activities on offer as part of a day of cycling-themed fun to celebrate the OVO Energy Tour of Britain coming to Upton.

Visit for more information and the full programme of events.


White Stuff Worcester are doing a exercise bike ride to mirror the Worcester to Cardiff race on Saturday 9 September, the day before the Stage 8 of The Tour of Britain. The team will be riding in the shop window all day, raising money for the charity ‘Malvern Special Families’. This will be a prelude to the tour on the Sunday taking place in Worcester.

The Hive are laying on Tour of Britain themed activities.

  • Special bike themed kids treasure hunt in the children’s library
  • Bike related colouring in stations
  • Bike book display in the main entrance


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